Baba Ijesha becomes brand ambassador

COMEDIAN and top Nollywood star, Olanrewaju Omiyinka aka Baba Ijesha, has been unveiled as the brand ambassador of a new food brand, Booku Chicken.

Baba Ijesha, who is also a brand ambassador for a beer and a home company, signed a deal to represent the chicken brand last week at the corporate head office of a food company at Omole Estate, Lagos.

After the signing, which was witnessed by top management staff of the firm, Dayo Badmus, media and publicity manager to Baba Ijesha, said the agreement was a marriage of two compatible brands.

“The chicken product is a brand that comes with 100 per cent natural growth. Baba Ijesha is well known for 100 per cent natural jokes. So, this is a very interesting marriage between two brands that love originality and nature.

“The chicken products are 100 per cent naturally bred with no antibiotics, synthetics or growth hormones. They are fed and treated, using extracts from natural herbs, vegetables and crops.”

On the choice of Baba Ijesha as a brand ambassador for the company, Head of Corporate Communications, Adetoro Olayomi, said the Nollywood thespian was chosen because just like the chicken product, his brand appealed to everyone, irrespective of income level or social class.

“The chicken brand is a product accessible and affordable for everyone, regardless of your class or level of income. Baba Ijesha’s brand represents the product in terms of how he appeals to the public, irrespective of their income level and social class. He is loved by all due to his comic nature, which helps relieve people of their daily stress; thus improving their health, just as the chicken product will improve their health.”

On how the company would meet up with the high demand of Nigerians, Adetoro said the firm had over 200,000 birds ready for production and well trusted with the best hygienic standards, adding that its products had pocket friendly prices.

According to him, the company’s slogan is, tastier, healthier and affordable.

“The firm has dedicated outlet where the chicken product is available. More outlets will still be opened nationwide.”a