Burna Boy explores hustling in ‘Dangote’ video

In his new single, ‘Dangote’, Burna Boy has focused his art to social narratives in the country.

Using Alhaji Aliko Dangote, Africa’s richest man as a peg, the Afrofusion artiste addresses a number of the economic problems the youth in Nigeria face on a day-to-day basis and how they deal with it.

In the video, some of the everyday happenings like commuting on public buses, hanging around street corners, and using laptops are portrayed.

As Burna Boy sings about the hustle in true Fela style, one story segues to another, giving the link to Nigerian life. Also, aside the saxophone solos, scenes from Da New Afrika Shrine also feature towards the end of song, a tribute to Fela.

Two things set apart this video, directed by Clarence Peters, from the others. Firstly, we see these stories told from the perspectives of the people living these lives, and we also see the consequences of their actions.

Burna Boy is an Afro-fusion singer, songwriter and performing artiste signed to his record label Spaceship. Born Damini Ogulu in Port Harcourt, Rivers State to parents Samuel and Bosede Ogulu, he is the only son and eldest of three children.

On January 26, 2018, he released his fourth album, titled ‘Outside’. The 13-track album was preceded by singles “Sekkle Down” ft. J Hus, “Koni Baje,” and “Heaven’s Gate” ft. Lily Allen which were accompanied with a music video. The “Outside” album debuted on Billboard’s Reggae Albums Chart at the Number 3 spot topping his debut album “L.I.F.E” which peaked at number 7 on August 31, 2013.  He performed his first concert in Lagos “Burna Live” which acclaimed great success featuring a lot of Nigerian and international appearances on stage; he also won four awards at the 2018 SoundCity MVP awards ceremony in December 2018. He opened up the year 2019 with the hit single “Killin Dem” in collaboration with Zlatan.