Chi wins Top 50 brands award
CHI Limited has again been recognised among the foremost brands at the Top 50 Brands Nigeria Awards as Nigeria’s leading manufacturer of fruit juices, dairy products and snacks.
At the heart of the recognition are innovative products, like Chivita and Hollandia, which are benchmarks and definitive standards in their categories.
By identifying needs and meeting them, adopting innovative approach to consumer trends, delivering on their value proposition and effectively communicating same to the consumer, Chivita and Hollandia have become household names in Nigeria.
The Chief Executive Office of Top 50 Brands Nigeria, Taiwo Oluboyede, noted that the top brands for this year are fast-growing in value and have succeeded in delivering their promise to the consumers.
The company chief said the brands adopted a winning habit of delivering something special by often doing ordinary things in extraordinary ways.
He added: “Chivita and Hollandia, from the stable of CHI Limited, are two brands that have stood out in their categories for their conscious effort to build equity by offering healthy products with superior value and insightful consumer engagements that shape how consumers experience the brands.”
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